The Apple Brick

If you're not exactly sure what the title of this story means, that's fine because I'm going to tell you.

For many months rumors have been floating around the internet about the arrival of new updated MacBooks. Many of the rumors speculated that along with an upgrade to the some of their hardware, the MacBooks and MacBook Pros would be getting a new and improved look.

Although these were simply rumors for a long time, it appears that Apple will be releasing new MacBooks (maybe soon as October 14). The look will be similar to that of the lastest generation iMac, which means you can expect the computers to sport a smooth aluminum casing. It seems that the old white shelled MacBooks are headed toward extinction.  Aluminum appears to be more environmentally friendly and much more cost effective which means benefits for both Apple and consumers.

At first this may not seem very interesting; however the interesting part isn't the new look of the MacBooks, but how Apple plans to create the new look. If you take a quick look at your computer, you'll find at least a screw or three somewhere on your laptop. I have a Dell Inspiron 1420 and most of the screws are on the bottom of my computer; I count exactly 27 screws. The new MacBook that Apple is planning to release in the near future isn't going to have any! Now you might wonder how they're going to accomplish such a feat. The answer is very simple. Apple plans to make each of their computer casings from a brick of aluminum, meaning there will be little to no use for screws on their products. The shaping of the product will be done through the use of laser and high pressured water jets. Appropriately, this process production is being called the Apple Brick.

In addition to the fact that there will be less screws, this method of production also allows Apple to cut the down the size of the computers, making them smaller and more portable for consumers. The MacBook Air will be smaller than everN and odds are a lot sturdier too.

Finally, do to the new production process Apple is planning to open its own manufactering plant in the United States to produce the machines. The project of production will no longer be outsourced to foreign companies. Therefore, Apple will control practically all stages of production for its product except for some of the internal hardware. Talk about self-sufficiency.